EL SEGUNDO, Calif.–(BUSINESS WIRE)–
Mattel, Inc.
(NASDAQ: MAT) announced today its plans to launch a Mattel publishing imprint, the company's own publishing platform centered on its extensive catalog of children's and family entertainment franchises.
Mattel's imprint is expected to launch in the United States and Canada in 2024 and will complement content, support brand initiatives, and create new stories based on iconic Mattel franchises including Barbie®, Hot Wheels®, Fisher-Price®, Thomas & Friends®, Monster High®, Polly Pocket®, Barney®, and more.