Munich. The opening of a pop-up gallery in the Japanese capital Tokyo sees BMW embark on a new brand presentation phase headlined ‘FREUDE by BMW'. For a limited period of one month, fashion, art and automotive enthusiasts alike have the opportunity to partake in an innovative, luxury brand experience in the city's Harajuku district. The activities on offer at BMW's inaugural pop-up gallery in Japan include workshops with artists, the opening of a VIP lounge, and collaborations with fashion labels and creatives from a variety of backgrounds.